Event Planner Career
Event Planner Career: When we think of an “event” it stuck to our mind of something amazing and grand, such as Royal Residential Parties, Inaugural Ceremonies, Festivities Associated to New Year or any other major events we hear about or see on television. And definitely, event planners are needed for all these events. With the growing need of the professionals to manage corporate and personal occasions, the demand for event planners is burgeoning day by day. Here are the details on how to become an event planner, scope in event planning, salary and profile of this career.
People wherever gather together for a purpose, whether it is for a wedding, a conference, a festival, a formal dinner, or the grand opening of a new store, someone is needed to oversee all the details to ensure the happening of an event and that it is a success. However, event planners also work on thousands of smaller events as well.
The ability and the willingness of the Indian consumer to spend much more on personal celebrations today is the first and foremost aspect that must be considered while talking about event management. Celebrations like birthday parties, which earlier were simple family affairs, have now turned into glitzy events where people want theme decor, buffet spreads and celebrity appearances. It is the event management company that is helping them put all of this in place, of course at a price tag.
Event Planner Career
Work of Event Planner is About
Event manager’s work starts way before an actual event and ends only after the lights go off the stage. From acquiring a client to mixing out ideas that marry the brand’s objective to executing it to the finest detail, event management requires functional teams to work in co-ordination to produce an event of extraordinary success.
This work involves meticulous planning, creativity, visualization, and venue management. It is gaining momentum because of the demand for socializing. Now, most events are organized by an event management company, with experts taking care of each little detail right from the color scheme at the venue to the food and drinks to the amusements and contests lined up for guests. For people, it’s like making a wish and having it granted by an event manager. Cost-utilization is one of the major responsibilities of an event manager.
Event managers have to conceptualize an occasion, keeping in mind the objectives of the client, plan the event, co-ordinate with different agencies to organize it, seek permission from government authorities, visualize the stage design and arrange for performers and media promoters for the event, etc.
Why should someone choose event management as a Career?
Event management is a unique career for people who have a passion for planning and organizing events and of course an exciting and growing industry. A good social network and the passion to do something unusual are key to this industry. Event management companies nowadays hire lots of young people.
Today, event management companies have vacancies for various profiles, including marketing, 3-D designing, production, public relations, promotions, brand development, printing, exhibitions, telemarketing, administration, etc.
How to Become an Event Planner?
For becoming an event manager or a planner one does not require any certification course or specific qualification. Individuals who are graduates with networking skills and good public relations can join this field. Some institutes offer specialized diplomas and advanced diplomas in event management. However, some of the biggest event management firms may prefer candidates who have an MBA degree, along with good PR skills. Another possible combination of qualifications is a public relations course along with a Master’s degree in marketing. This gives you an edge over others with the same years of experience in the field.
Time management, resourcefulness, communication and passion are the basic requisites for this line. If you have an appetite for challenges and would love to work in a dynamic, fast-paced environment where no two projects are the same, a career in event management will suit you.
Aspiring event managers should do courses like DTP operations with designing, and some course on sound and light. “Moreover, leadership quality is important as you have to command an army of people.
To become an effective event planner, one must socialize as much as possible to maximize the chances of meeting potential clients. Event planners should hand out business cards at every opportunity and maintain good relationships with vendors, business owners, venue managers and other professionals.
How does one discover one’s potential as an event manager?
In schools and colleges, we participate in fests and organize various events. People do not realize that these skills can be worked upon and used later in their careers.
One has to be proficient at handling every kind of show be it related to sports, entertainment or to the corporate world. Besides, “you have to be good at audience acquisition”.
Essential Skills Include
Some of the vital skills that are required by the companies in any individual to be considered for being a potential event manager are…
- Public Relations:
To manage clients, their agents and a vast gamut of professionals you would meet in the line of your profession.
Event planning encircled from the germ of the concept to manage an occasion to its final delivery.
- Marketing Skills:
This field requires selling your idea to your clients in order to make their events memorable.
- Analytical Ability:
An Event Planner must have the knack to solve all sorts of problems and even have the foresight to anticipate unforeseen issues
- Organizational Skills:
There is a dynamic need to carefully plan for tasks for self and for the entire team.
- Networking Skills:
This industry thrives on the shoulders of personal networking and you must have the ability to utilize it and expand it in your favor.
- Management Skills:
Ability to manage time, stress, subordinates, clients, budgeting, risks, situations and so on are the basic competencies that one is require to develop.
After gaining experience, many event planners consider establishing their own event planning businesses. Aspiring entrepreneurs should consider the type of event planning – social or corporate – they would like to specialize in and market themselves through websites, business cards and other advertising channels accordingly.
Top five Event Planning Institutes & URLS
- Event Management Development Institute, IES Management College, Mumbai, www.emdiworld.com
- Indian Institute of Event Management, Mumbai, www.niemindia.com
- Amity Institute of Event Management, Noida, www.amity.edu/aiem
- International Center for Event Marketing, New Delhi, www.eventmanagementindia.com
- Mysore Maharaja Institute Of Higher Education, www.gemsbschool.net
The demand for creative and result oriented event managers is mushrooming in the near future and Event management is an industry that is on the move. An exponential growth in events such as talent-hunt competitions, music concerts, fashion shows, academic functions, exhibitions, trade fairs, religious gatherings and the like have fuelled the demand for talented event managing personnel.
Our country is getting started achieving more and more media coverage and recognition abroad now days. Further, the cine industry begins with hosting mega annual events at international venues. This has greatly improved the scope for people engaged in the event management industry to try their luck in international market.
This is the field for Professionals which leads them to the opportunities to showcase their talent at international events where delegates from our country participate in cultural festivals and exchange programs, trade shows, conferences, exhibitions, corporate events and so on.
Some of the prons and cons of being associated with the event management programme are as follows….
- One would get numerous opportunities to rub shoulders with celebrities from different walks of life be it cine stars, sports persons, politicians, corporate moguls and so on.
- You have the satisfaction of having pulled off grand events with aplomb.
- You get the thrill of organizing and managing events from their concept all the way up to their execution.
- Like other creative pursuits you will have to put in endless hours of hard work to meet your deadlines.
- You have to cope up with immense work pressure to live up to your client’s high expectations.
- Other than long working hours the time schedule can frequently be erratic.
The event management industry is known to pay decently. Remuneration in this field varies according to the type of event managed. While a fresher may have to start with a lower stipend at Rs.10000-15,000 initially, the opportunities for growth are tremendous and within a couple of years one can command as much as Rs 1.5-2 lakh a month. It is entirely up to an individual and how soon he / she are able to prove his mettle. One needs to be prepared to multi-task and play a variety of roles beyond the defined career profile.
Event planning is about huge canvas for creative expressions. Management of an event at one time was only about planning, organization and execution of a project / activity such as parties, weddings, product launches, conferences, etc. Today, it encompasses a wide range of profiles that offer thrilling opportunities to those with an eye for detail and a flair for organizing. Organizing a professional and focused event for a target audience is the main objective of an Event Planner and it is the best mantra to get achievement in Event Planner Career.
Something That You Should Put An Eye On