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What is the full form of SEO | How It Works – Digital Marketing एसईओ क्या है

SEO Full Form

What is SEO Full Form and how important it is for every website, this question bothers everyone. In today’s digital age, if you want to come in front of people, then online is the way through which you can present yourself in front of millions of people. And SEO is the way through which any website can be brought to the first page. If you have complete information about What is the full form of SEO, How It Works in Digital Marketing, then you can do it easily and if not then read this post, you will understand एसईओ क्या है.

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In today’s era, if we face any problem or have any question, then we immediately search it on Google. Google is the world’s largest search engine, in addition to this there are many more popular search engines which are in second place like Yahoo, Bing etc. After the search, we see the results on the first page, we open it and find our answer.

Most people get their answer on the first page itself, due to which the traffic of the website and blog which is on the first page increases, by which that website gets top ranking and earn good money. Your website and blog should be created in such a way that it can rank well in the search engine and get organic traffic (SEO), it is called SEO.

SEO Full Form

SEO Full Form in English

“Search Engine Optimization”

SEO Full Form in Hindi

सर्च इंजन ऑप्टिमाइज़ेशन”

एसईओ क्या है – आइए जानते है हिंदी में

एसईओ से तात्पर्य सर्च इंजन ऑप्टिमाइज़ेशन” है। यह खोज परिणामों में उच्च स्थिति पर साइट को बढ़ाने या लाने के लिए कुछ एसईओ उपकरण लागू करके एक वेब साइट के दर्शकों की संख्या बढ़ाने के लिए एक प्रक्रिया है। अपनी सामग्री में सुधार करके, अपनी सामग्री को विशिष्ट बनाने और पृष्ठों को सही ढंग से अनुक्रमित करने आदि के लिए वेबसाइटों को बेहतर बनाया जा सकता है।

आइए एक उदाहरण पर विचार करें। इंटरनेट पर कुछ सर्च करने के लिए सबसे पहले आप सर्च इंजन पर जाएं। आपको एक से अधिक पेज पर बहुत सारे विकल्पों के साथ परिणाम मिलता है, लेकिन ब्राउज़र पर प्रदर्शित शीर्ष विकल्पों के लिए प्राथमिकता दें क्योंकि वे आपकी खोज के लिए अधिक प्रासंगिक हैं। इस शीर्ष स्थान को प्राप्त करना एसईओ की मदद से किया जाता है।

जब कोई वेबसाइट शीर्ष पर होगी, तो स्वचालित रूप से इसे अधिक ट्रैफ़िक और अधिक से अधिक संख्या में दृश्य प्राप्त होंगे। बाजार में एसईओ आपकी कंपनी की स्थिति को बदल सकता है। और अगर ठीक से उपयोग किया जाता है, तो अपनी कंपनी का नाम ब्राउज़र के बाईं ओर पट्टी पर ला सकता है जो दर्शकों का ध्यान तुरंत आकर्षित करेगा।

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What is the Full Form of SEO and Its Meaning:

The full name of SEO is “Search Engine Optimization”. This is a process whereby any website is brought to the top of the search engine. In general language, this technique can bring maximum traffic to any website. Meaning if you search a keyword on Google, its result is found on the first page, then you can say that the SEO of this website is good. You can also use it for your website, which will bring more traffic to your website.

Search engine optimization (SEO) is the process, technique, and guidelines used to increase the ranking of websites in search engine results page. To maximize the number of visitors to a particular website or web page is to ensure that the website appears high in the list of results returned by the search engines.

SEO techniques are defined in two broad categories –

  1. White Hat SEO In the white hat SEO, the human audience is targeted instead of the search engine. These are techniques – using keywords analysis, doing good research, rewriting meta tags which are more relevant, backlinking, link building and writing content for human readers. People who do white hat SEO for their website, they work for long term. Some of the major points of White Hat SEO are:
  • It follows the guide line created by the search engine.
  • It does not have any type of fault.
  • It is linked to the search engine index, and support for the user is complete.
  • It decides that the content of the webpage is for the user, not just the search engine.
  • This determines the good quality of the web page.
  • It decides the content of work in the website.
  1. Black Hat SEO Black hat SEO means the techniques and strategies that are done for higher search rankings but for this the rules of search engine are broken. Black hat SEO focuses only on search engines and not so much on human audience. Black hat SEO people who want quick return from their website in short term. Example of Black Hat techniques – link farming, keyword stuffing, hidden texts and links, and blog content spamming. By doing black hat SEO, search engines can ban your website and can be de-indexed and penalized for using unethical techniques. Some of the major points of Black Hat SEO are:
  • Trying to raise ranks that are not approved by search engines.
  • Redirecting visitors from one page to another page which is not human friendly for search engines.
  • Redirecting the visitor to a page that is a separate page from the page that the search engine ranked.
  • Repeating the same keyword in meta tags many times, and using keywords that don’t match the content of the website.
  • Creating low-level websites with little content and repeating similar keywords.

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How does Search Engine work?

Search Engine works in five steps.

  • Crawling

Crawling The process of fetching all web pages associated with a website.

  • Indexing

Indexing is a process where all the data that is found while doing Crawl has to be positioned in the database.

  • Processing

When a Search Request arrives, the Search Engine processes it.

  • Calculating Relevancy

Relevance Calculation helps to check the relevance of each page.

What is SERP?

SERP means Search Engine result Page. When we search a keyword in Google or any other search engine, it shows all the results in its page. On searching, the page that opens it is called the Search Engine result page. The results that appear on the Search Engine result page, there are 2 types of listings in the list.

  1. Organic Listing

Organic listing is the listing in which we come to the search engine results page without spending any money. But for this we have to do search engine optimization. Organic listing is the best because we get regular traffic from it.

  1. Inorganic Listing

When we spend money and come to the result page of Google, then we call it Inorganic listing. These listings are not stable, that is, as long as we keep paying Google, we can come to the results page.

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Types of SEO

You can do SEO in any blog or website in two ways, if you want to bring your blog to the first page of Google, it is not that easy but if your content is original and ACO is optimized, then of course you can do it very easily

  • On Page SEO
  • Off Page SEO
  • Local SEO

On Page SEO

We optimize our blog and blog articles or blog design using SEO techniques to search all pages, posts of our website for search engines so that our blog pay access to maximum people. Here, I will tell you some such techniques, keeping in mind that you have to optimize your blog and blogpost for search engine.

Keyword Research: The first and most important job in on page SEO is to do keyword research. And to start with, you have to find some keywords on which not many people have written the post and at least the search volume of that keyword is up to 3K-4K or more, but if the keyword’s difficulty is very low, then that post will be ranked.  

Blog Design: The design of your blog also matters to some extent because whenever a user comes to your blog, the first impression will go to your blog design and if your blog is beautiful i.e well-designed then the user will interact more towards your blog.

Title and Heading Tags: You should always make your title attractive, in such a title, keywords should also come in and the title should be attractive so that the user must click on your post after seeing the title. And this will increase your ranking and after that, use Heading tags in your article and also use your focus keyword in some headings.

Meta Description: Meta description plays a very important role inside SEO, you have to write a short-description about the article in the meta-description and you must use your main-keyword inside it, this makes your article quickly rank on Google.

Internal and Outbound Link : Internal and outbound link inside on page SEO matters a lot and in internal link you should link your other post within one of your articles so that the user moves from one post to another and from this your bounce rate Be right and the website will rank. And in outbound, you must provide at least one outbound link inside your blog, so that a positive single goes to Google that you are sharing your content as well as other quality blogs in your blog.

URL Structure: You do not have to keep the URL of your blogpost too long, always shorten the URL of your article and put your focus-keywords in it, so that your article will rank quickly in Google and it will be easy for the user to understand the article. Is on topic

Website Speed ​​and Image Optimization: On-page SEO, website speed and image optimization have a very important role if your website is not fast, then the user will never come to that website because the user is not short of content. Hat will move to another blog and this will have a very bad effect on your ranking. And you should always use only low-size images for your website or blog post, if your image size is too big, it will slow down your website speed and always make your focus-keyword in ALT Tag in images.

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Off Page SEO

There is a huge role of off-page SEO inside search engine optimization, just writing quality content does not finish your work, and you have to tell Google and all search engines to rank your blog post. That you have written a good article on a topic and you have to give some strong signal to Google to rank your article and in it your backlinks, Web Directory Submission, Social Media Sharing, Search Engine Submission all the factors come from your article begins to rank. You have to work outside of your blog and promote your blog post and here I will tell you some such off page seo techniques which will make you easy to rank.

Of-Page SEO Common Factor

  • Submit Sitemap
  • Create Backlink
  • Blog Commenting
  • Document Sharing
  • Article Submission
  • Directory Submission
  • Promote on Social Media
  • Search Engine submission
  • Join Answer Question Forum

Local SEO:

If you tell me the easy way, the answer is hidden in its name Local + SEO i.e. if you want to rank your business in a specific place, then you should pay a lot of attention in Local SEO.

In this, keeping in mind some off-page and on-page SEO techniques, you have to rank your business in Google, so that if any user searches around you in search engines in Google related to your business, then Google Will shows your business in the first page which will greatly benefit your business

I hope from this post you must have understood better that what SEO is and how to do it and why it is necessary if you have any doubts in your mind then you can ask in the comments.

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