SGBAU Syllabus

• Nature & scope of Managerial Economics Concepts of Managerial Economics.
• Economic theory & Managerial theory.
• Role & responsibilities of Managerial Economists. Fundamental Principles- Opportunity cost principle Equi marginal principle.

• Demand Analysis Individual & market Law of demand.
• Elasticity of demand its meaning and importance.
• Price elasticity Income elasticity & Cross elasticity Using elasticity in Manegerial decisions.

• Production Theory Production function.
• Production with one and two variable inputs.
• Economics and dis-economics of scale.
• Short & Long run cost functions.
• Law of variable proportions.
• Law of suply suply cost and managerial decisions.

• Price determination & pricing practices.
• Characteristics of different market structures Objectives of firm.
• Price determination in short-run and long run under perfect competition. Monopolistic competition oligopoly and monopoly.
• Price-discrimination.

• Business cycles Nature and phases of business cycle.
• Theories of business cycles.
• Monetary innovation.
• Samuelson and Hicks theories.

SGBAU Syllabus

• Nature and type of services.
• Difference between services and goods marketing.
• Services marketing triangle.
• Micro and macro environment for services marketing.
• Customer’s expectations and perception.

• Service market segmentation Targeting and positioning.
• Services marketing mix-Need pricing of services.
• Promotion and Distribution of services.
• Matching of demand for supply of services.

• Marketing of financial services
• Marketing of hospital.
• Marketing of tourism.
• Marketing of educational services

• Relationship marketing- Meaning nature and scope.
• Types of relational exchanges.
• Attributes and determinants of relational exchange.
• Reasons for relationship marketing

• Customer selection.
• Relationship strategies.
• Implementing customer relationship management.

SGBAU Syllabus

Advanced Financial and Cost Accounting

• Accounting Books and Final Accounts.
• Valuation of Goodwill and shares.
• Accounting standard (Indian & International)

• Final Accounts and financial statements of companies.
• Amalgamation & absorption of companies.

• Cost Accounting
• Typical problems on ascertainment of total cost Net profit and selling price.

• On Cost Ascertainment and classification Allocation of on-cost Special Revenue items.
• Machine-Hour Rate. Operating costing.

• Process Costing Normal spoilage or wastage abnormal spoilage or wastage.
• Joint and By-products preparation of process Accounts.
• Job & Contract Accounting.
• Cost Audit Concept and definition Scope Kinds of Audit Distinction Between financial and cost Audit.
• Cost Audit procedure Programme and Report Advantages of Cost Audit

SGBAU Syllabus

• Functions
• Credit creation
• Nationalisation of commercial banks
• Priority sectors
• Mobilisation of resources
• Current trends in giving loans. N.P.A.
• Computerization of banks
• E-Banking
• ATM and their impact on performance.

• R.B.I S.B.I and Co-operative Banks
• R.B.I Functions Instruments of credit control Monetary Policy Role in Economic development of the country.
• S.B.I Functions and working.
• Regional Rural and Co-operative Banks Functions Resources Operational system Progress and performance Role in rural development.

• Need and importance of Insurance General principles of Insurance
• Insurance as a Social and Business security tool
• Procedure regarding formation of Insurance policy and settlement of policy claims
• Progress and performance
• Privatization of Insurance and its effects.

• Life Insurance
• Fire Insurance
• Marine Insurance
• Crop Insurance
• Livestock Insurance.
• Other forms of Insurance cover Motor Personal Accident Sickness and other libility cover.

• Contribution to Economic Development of LIC & General Insurance Development
• Working and functions of IRDA IDBI IFCI ICICI IBRD.

• Nature and Scope of Geomorphology
• Fundamental concepts
• Geological Structures and Landforms
• Uniformitarian’s
• Multicyclic and Polygenetic Evolution of Landscopes
• Concept of Threshold Envirnmental Change
• Climatic Change and Geochronological Methods- Documentary Evidence
• Artifacts
• Majorhorizons Dendrochronology
• Pollen
• Thermoluminescence.

• Earth movements epeirogenic
• orogenic and cymatogenic earth movements.
• Forces of crustal instability
• isostasy
• plate tectonics
• seismicity
• volcanicity
• orogenic structures with reference to the evolution of the Himalayas

• Exogenic Processes
• concept of gradation
• Agents and processes of gradation
• causes
• types and classification of weathering
• massmovement erosional
• depositional processes and resultant landforms
• soil formation Slop evolution
• down wearing parallel retreat and stope replacement models

• Nature and scope of oceanography History of oceanography
• distribution of land and water major features of ocean basins
• continental margin and deep ocean basins earth structure and plate tectonics Marine deposits

• Physical and chemical properties of sea water
• Interlink between atmospheric circulation and circulation patterns in the oceans
• surface currents
• The rmohaline waves and tides in the oceanic block/Law of the sea
• exclusive economic zone
• mineral oil deposits and formation of coral-reefs
• man and marine Environment

SGBAU Syllabus

Climatology and Ecosystem

• Nature & scope of climatology.
• composition
• Mass and structure of the atmosphere.
• Insolation heat balance of the earth
• green house effect
• Forces controlling motion ofair
• Vertical and horizontal distribution of temperataure.
• Atmospheric motion Forces controlling motion of air Air presser belts
• vertical motion Local winds
• jet stream
• general circulation in the atmosphere

• Tropical temperate and high latitude weather systems-concept of air-masses.
• Fronts atmospheric disturbances
• ocean atmospheric interaction-El Nino
• south oscillation (ENSO) and Lanina
• Global warming
• Monsoon winds
• norwesters
• cyclones tropical temperate phenomena
• Climate of India and its controls Western disturbances.

• Climatic classification of koppen and thornthwaite
• Major climates of the world tropical
• temperate desert and mountain climate

• General systems
• ecological concepts
• Geography as human ecology.
• Ecology concept and components.
• Ecosystem- form and function
• trophic level
• ecological pyramids
• ecological niche
• energy and nutrients in the ecosystem
• hydrological cycle
• Food chains and food webs.

• Major terrestrial ecosystem of the world
• agriculture
• forest
• Grassland and desert.
• Population Growth and environment
• carrying capacity of the earth Land resources
• world food security
• Biodiversity and its depletion.
• Preservation and conservation of the ecosystem through resourse management

• Regional concept in geography
• conceptual an theoretical framework
• merits and limitations for application to regional
• planning and development
• changing concept of the region from an interdisciplinary view-point
• Concept of space area and location attributes.
• Types of regions Formal and functional uniform and nodal
• single purpose and composite region
• in the context of planning
• regional hierarchy
• Special purpose regions.

• Physical regions resource regions
• regional division according 18 19 to variations in levels of socio-economic development special
• purpose regions river valley regions
• metropolitan regions
• problem regions- hilly regions
• tribal regions regions of drought and floods

• Approaches to delineation of different types of regions and their utility in planning.
• Planning process-sectoral temporal and spatial dimensions short term and long term perspectives of planning.
• Planning for region’s development and multi regional planning in a national context
• Regional Development Strategies
• Concentrations Vs dispersal concept of multi level planning
• decentralized planning
• Regional development in India- Problems and properties

• Basics of Tourism
• Definition of Tourism
• Factors infuencing
• Tourism
• Historical
• natural
• Socio-cultural and Economic
• Motivating Factors for Pilgrimages
• Leisure
• Excreation
• Elements of Tourism
• Tourism as an Industry

• Tourism Types – Cultural
• ecoethnocoastal and adventure
• Tourism
• National and International Tourism Globalization and tourism
• Impact of Tourism
• Physical
• economic and Social and Perceptional positive and negative impacts
• Environmental laws and tourism current trends
• spatial patterns and recent changes
• Indian tourism
• Regional dimensions of Tourist’s attraction