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Career In Advertising – Courses, Job Opportunities, Salary Prospects

Advertising is a main element of business. This element belongs to marketing industry, but not similar to other types of business employment. Under this field very creative professionals, like artists and writers are hired. Mainly people who work in advertising are engaged by an advertising agency.

These organizations are organized by the people who are professionals in their fields. These organizations provide advertising ideas to businesses for their growth. If you’ve a creatively broad thinking then you can make your Career in Advertising. So if you want to choose this filed as a future plan, you should know about what course you should choose.

Today Indian advertising industry is developing more and more and in few years it will provide Job Opportunities to many of individuals who think independently and at the same time work as brilliant team.

Advertising Courses:

  • P.G. Diploma in Advertising & PR
  • P.G. Diploma in Advertising
  • M.A. in Advertising
  • Master of Science in Advertising
  • Certificate courses in Advertising
  • M.A. in Advertising and Marketing Management
  • Degree or diploma in Applied Arts or Fine Arts

Job Opportunities in field of Advertising:

Advertising field provides a range of productive and attractive careers. In this field jobs are divided into two parts one is Executive department and other is Creative. Both the department includes different services that are mentioned below.

Executive Department:

This Department knows about needs of costumer, how to search new business and develop existing business, choose the suitable media, analyses all the effects of advertisements and discuss the economic aspects of that. It includes Client Servicing, Market Research and Media Research.

Client Servicing

This department is the bond between the client and the agency. For any advertising agency it is vital part, just like heart for body. This main responsibility of this department is to meet clients and receiving business for the firm. Working of this department includes study of the client, whole info about product and its position in market, behavior of consumer for that product etc.

Market Research

If you want to make a best advertising plan, you have to start with research. This department has responsibility to survey the market, check behavior of the people against that product. The people who are appointed for research in an advertising agency collect all data or information about the product, buyer, market, and competition for that product.

Media Planning & Buying

The Media Planning Department is Responsible for advertising and publicity for that product. Working of this department starts when the advertisement is complete. Media Department plan, schedule, book and purchase space and time in newspapers, television, magazines and in other mean of publicity. The media department manages the publicity of the product in the economic budget. This department consists of the Media Planners and Media Buyer.

Creative Department

The Creative Department designs and arranges the advertisement. This department includes copywriting and Visualizers. To manage the text for the advertisement and themes for campaign is the work of Copywriter and Visualizers imagine the campaign.


The Copywriter develops a suitable theme and provides the text for the advertisements. Employs who works as Copywriter have responsibility to give attractive look to the advertisement and provide message to the point to buyer.

Copywriters need to have a style for writing and knowledge of advertising and oral communication skills, to become prosperous. Candidates who want to work as Copywriters must have skills to know about the needs of client and research skills so that he / she can clearly know about product.


The main work of Visualizers is to design concepts and on its basis decides how the advertisement shall finally look. With the help graphics, sketching they give overall layout of that advertisement. It is artistic job. Candidates having degree or diploma in Applied Arts or Fine Arts as well as the knowledge of designing can apply in this field.


If you want to work in an advertising agency as the Photographers you should have knowledge about Photography like how to take picture at different angles, composition and lighting effects.

Advertising is the means of informing and also it is to influence people for buying the products or services through visual or oral messages. According to the Job Statistics, more than 2, 50,000 people are currently working in the advertising and publicity industry.

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